Following a funeral service, the pallbearers were carrying the =
casket out of the church when they accidentally bump into a wall. From insi=
de the coffin, they heard a faint moan.
Opening the lid, they found the man insi=
de alive! He leaped out and lived another five years before eventually keel=
ing over.
Once again, a ceremony is conducted, and at the end, the p=
allbearers carry out the casket. As they head toward the doors of the churc=
h, the wife of the deceased leaps to her feet and shouts, "Watch the w=
all."
~~ANSWERS: COMPANY BRANDS QUIZ~~ Quiz #1 from June 6, 2023, and Quiz #=
2 from Sept 13, 2023, if you missed them are located at www.grif.net
1. Southland=
Ice Company found a demand to expand and sell groceries, so changed the na=
me of some locations to “Tote’m Stores” (large totem pole=
as T in the logo). They needed to re-name ALL stores and let people know t=
heir business name/hours.
>>7-ELEVEN (=
stores must be open from at least 7 am to 11 pm, most now are 24 hours)
2. Founde=
r Lee Byung-Chul began by selling fish and fruit, with his ambitious corpor=
ate logo having “three stars”. He wanted his company to become =
powerful and everlasting like stars in the sky.
>>SAMSUNG (Samsung is Chinese word for 3 stars)
3. The company nam=
e was an acronym for innovative use of the Internet to communicate, shorten=
ed because another domain with the same name existed.
=
>>SKYPE (evolved from “Sky peer-to-peer”)
4. The=
Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporati=
on) name did not appeal to international markets, so they changed to an aca=
demic word that sounded like praise to the young innovators.
>>SONY (Latin for “sound”)
5. Co-founders Dan =
and Martin tried to develop a program that would identify users’ pref=
erences in media and allow individuals to enjoy a more personal touch in mu=
sic, video, and podcasts.
>>SPOTIFY&nb=
sp;(spot and identify)
6. Gordon wanted this business to have a “classy nam=
e” to attract customers. He thought “Cargo House” might w=
ork, but an advertising industry friend encouraged him to look to classical=
Greek and more familiar English literature for name and unique icon.
>>STARBUCKS (name of first mate on the=
Pequod/Moby Dick saga, with Greek sirens luring in the sailors as the logo=
)
7. L=
ike hundreds of others, after studying the success of the fast-growing McDo=
nald’s restaurants, Glen tried to imitate with a few burger joints an=
d drive-ins. Not seeing much success in it, he gave up the burger idea, mod=
ified his menu, and launched a completely new chain in 1962.
>>TACO BELL (named after the founder Glenn Bell Jr)
8. In =
1969, the Fisher’s opened a West-coast store selling to teens/college=
kids. Biggest sellers to that underserved market were jeans, records, and =
tapes. They thought about calling this mom-and-pop store “Pants and D=
iscs,” but Doris recommended a broader name.
>>THE GAP (shorthand for generation gap)
=
9. Jack was unhappy with ma=
ny of the “social media” sites flooding the market and desired =
a place to briefly message a friend or co-worker. His co-founder tried name=
s to convey the excitement (“friend-stalker” didn’t seem =
all that ‘friendly’) of getting a message. Moving quickly thru =
the dictionary from “status” to “buzz”, they finall=
y settled on name and icon.
>>TWITTER&=
nbsp;(the word twitter was described as “a short inconsequential burs=
t of information” and “chirps from birds.”)
10. Travis an=
d Gary wanted a new company that could not be compared to traditional trans=
portation of the day (buses, taxis, rental cars, etc) and went for a foreig=
n word to express their goal.
>>UBER (=
German word =FCber, meaning "above all the rest")
11. A merging of tele=
communications companies led to this name, chosen from roughly 8,500 possib=
ilities. How can you miss the call when it’s based on two words from =
everyone’s favorite language, Latin?
&=
gt;>VERIZON ("veritas" =3D truth and reliability, and "ho=
rizon" =3D possibilities ahead
&nb=
sp;
12. A simple project of grad students led to =
"Jerry and David’s Guide to the World Wide Web", helping others f=
ind their way thru this new and expanding frontier. They were happy, but th=
at was not the basis of the company name.
&g=
t;>YAHOO! (acronym for "Yet another hierarchical officious oracle&q=
uot;)
~~
D=
r Bob Griffin
[email protected] www.grif.net
"Jesus Knows Me, This I Love!&quo=
t;